Nice to meet you.

Steve James


Learn about Steve

Mr. James is the founder of OptimalLED. He provides purchasing and sourcing with operational oversight as well as supporting sales, manufacturing, marketing, and strategic planning. Over the past 30 years, Mr. James has successfully founded several electronic component distribution companies. These experiences have allowed him to develop an extensive background in international trade, manufacturing, and distribution.

Steve is always up for adventuring through the outdoors, fishing, and having a good beer with friends.



Dennis Newhouse

General Manager / Director of Sales & Marketing

Learn about Dennis

Dennis Newhouse is the General Manager of OptimalLED, a commercial LED lighting manufacturer focused on innovation of LED technology and saving their clients up to 80% on their energy bill.

Clients include:

  • Major commercial airline companies
  • A former Department head in the White House
  • CEO’s of major organizations
  • Federal and State police, prison, and forensic labs
  • Three Big Ten schools
  • Leading restaurant and retail chains

Before devoting himself to OptimalLED, Dennis served as a Regional sales manager for an American induction lighting manufacturer. Major client acquisition skills made Dennis a force in the commercial industrial lighting market.

Dennis founded a pet supply company, that pioneered the holistic approach to health and nutrition for domesticated pets. Clients included three leading rescue organizations, and leading holistic veterinarians from across the country, while additionally serving clients through the first online holistic pet and nutrition E-commerce website.

Dennis started his journey in business at a young age. Helping out in family businesses, Dennis learned hard work, dedication, and work ethic from his Grandparents, Father, Mother, and Uncle, all whom owned and operated their own business in southeastern Michigan. 


Aaron Bortz

Sales Manager

Learn about Jeff


Jeffery Krause

Inside Sales Representative

Learn about Jeff

Jeff has been in sales for over 15 years and has managed and supported a sales team throughout that time. His previous experience was focused in telecommunications selling dial tone or hardware for the dial tone.

Jeff loves Italian food and makes it known he is a sports fanatic (specifically the Ohio State Buckeyes). He loves his dog, Ruby, and cat, Schnapps. Additionally, his favorite activity is spending time with his beautiful wife and kids.


Mandy Abbo-Hartley

Customer Service Manager

Learn about Mandy

Mandy has over 15 years of experience in customer service and international logistics. She is always dedicated to making our customers happy and is known to go above and beyond for them. You won’t want to startle her, as she has her blackbelt in Six Sigma.

In her free time, she love spending time with her 2 children and husband. We are very happy to say that she is a cancer survivor and lives every day to the fullest. She likes to think she is a stand-up comedian and humors our team on the daily. She is most definitely a legend of her time!


Amanda Newhouse

Accounting Manager

Learn about Amanda

Amanda has been involved in Accounting for nearly 10 years.  She graduated from Eastern Michigan University with a degree in Humanities with a special interest in Spanish.  She has been fluent in Spanish for nearly 15 years, studying and living abroad in Mexico.  She helped run her husband’s family business in regards to Accounts Receivable, Accounts Payable, and Human Resources for 6 years.

She is the Mother to four fantastic children!  In her free time, she enjoys the challenge of reading a complex book, swimming, and going to the movies.  Always ready with a movie or music quote, she is quick witted and enjoys a healthy debate.  She loves to help in any way that she can, in order to reach success for others or herself.


Alana Cannon

Accounts Receivable Specialist

Learn about Alana

Alana has been with OptimalLED for almost one year and counting. She began as an Accounting Assistant and sashayed her way to Accounting Specialist! Alana is a local Ohio native.. GO BUCKEYES!

In her spare time she loves vacationing with her tight knit family, mothering her fur baby, Scotch, and visiting local venues with friends. Her laughter is contagious and she is a vital part of a successful shindig.


Vivian Schouten

Accounts Payable Specialist

Learn about Vivian

Vivian received her degree in Computer Science in 1999 and Graphic Design in 2012. In the last 15 years, she has held numerous accounting positions in Accounts Payable and Receivable with various companies throughout the Toledo area.

Vivian is very involved with her children’s baseball league and volunteers for a local non-profit dance studio that caters to the special needs community. Her personal motto is, “Work Smart and Not Hard,” and hopes to pass on her knowledge of life to her children, friends, and co-workers. If you are ever in the area, she LOVES Cola Speedy Freeze’s from Speedway.


Elana Gantzos

Administrative Assistant

Learn about Elena

Elena’s BIO



Laura Cole


Learn about Laura

Laura’s BIO


Howard Ward

Dialux Engineer

Learn about Howard

 Howard Ward is a LED Lighting Engineer with 6 plus years of working with lights, electrical connections, installation, retrofits, photometrics, packaging, shipping and receiving.  Light layout engineer using Visual 2017 and Dialux to provide photometrics on customer requests.  30 plus years in IT to provide indirect staff support for any computer hardware or software issue.  Enjoys photography, traveling and providing a set of hands in featured videos for OptimalLED.